Privacy policy

Last updated: 12 October 2026

This page explains what data we collect when you visit the Frinta store (myfrinta.com and its subdomains), place an order or write to us, what we do with it, who we share it with and what your rights are.

We have organised it to be read. If you would rather have a direct answer, write to us at contact@myfrinta.com.

Who is responsible for your data

The controller of your personal data is:

East Ecom Limited
Room 5065, 5/F, Yau Lee Centre
45 Hoi Yuen Road, Kwun Tong
Kowloon, Hong Kong

E-mail: contact@myfrinta.com

The store is powered by Shopify, which hosts the site and processes certain data on our behalf (see "Our relationship with Shopify" below).

The data we collect

By "personal data" we mean information that makes it possible to identify you, directly or indirectly. Depending on how you use the store, we may collect:

  • Your contact details: surname, first name, delivery address, billing address, e-mail address, telephone number.
  • Your payment information: payment method, payment confirmation, transaction details. Your card numbers are entered directly with our payment provider; we have no access to them and do not store them.
  • Your account information, if you create an account: login, password, preferences.
  • Your orders: the items viewed, added to the cart, bought, returned or exchanged, and your purchase history.
  • Your exchanges with us: the content of your e-mails and messages to customer service.
  • Information about your device: device type, browser, connection, IP address and other technical identifiers.
  • Your browsing information: the pages you view, when and how you use the store.

Where this data comes from

  • From you, when you place an order, create an account, sign up to our e-mails or SMS, or write to us.
  • From your device, automatically, via cookies and similar technologies, when you browse the store.
  • From our service providers, when they collect or process data on our behalf (payment, delivery, e-mails, parcel tracking).
  • From our advertising partners, within the limits of what you have agreed to.

Why we use it

To process and deliver your order. To take payment, prepare and dispatch the parcel, send you the order confirmation and tracking e-mails, handle returns, exchanges and the perfect-fit guarantee, and create your account if you wish. Legal basis: performance of the contract of sale.

To reply to you. To handle your customer service requests and maintain our commercial relationship. Legal basis: performance of the contract and our legitimate interest in serving you properly.

To keep you informed and make you offers. To send you our new arrivals, tips and offers by e-mail or SMS, and to show you Frinta adverts on other sites and social networks, based on the items you have viewed or bought. Legal basis: your consent, which you can withdraw at any time (see "Your rights").

To secure the store and prevent fraud. To verify payments, detect fraudulent or malicious activity, protect our services. Legal basis: our legitimate interest and our legal obligations.

To comply with the law. To keep our accounts, respond to legitimate requests from the authorities, assert our rights in the event of a dispute. Legal basis: our legal obligations.

Who we share it with

We do not sell your data. We share it only with the service providers we need to run the store, each for a specific task:

  • Shopify (Shopify International Ltd, Dublin, Ireland): hosting of the store, management of orders and customer accounts, fraud prevention.
  • Shopify Payments and Stripe: secure processing of card payments and other payment methods. They receive your payment and billing data.
  • Our carriers and our logistics partner: your name, your address and your telephone number, to prepare and deliver your parcel.
  • Track123: parcel tracking. Receives your order number, your tracking number and your e-mail address to offer you a tracking page and delivery notifications.
  • Klaviyo: sending of our e-mails and SMS (confirmations, abandoned cart, new arrivals, offers). Receives your e-mail address, your telephone number if you have given it, your first name and your order and browsing history on the store.
  • Meta (Facebook and Instagram), Snapchat and Pinterest: measurement and personalisation of our advertising, via their pixels and measurement tools (see "Cookies and pixels").
  • Our analytics and operating tools: audience analysis tools and Shopify apps needed to run the store (for example for post-purchase offers or customer reviews).

We may also disclose your data if the law requires us to, to respond to a request from an authority, to defend our rights or as part of a transfer of our business.

Each service provider uses your data in accordance with its own privacy rules and our instructions, and may not use it for purposes other than those for which we entrust it to them.

Cookies and pixels

When you browse the store, cookies and similar technologies (pixels, device identifiers) are placed on your device. There are three kinds:

  • Necessary cookies, so that the store works: cart, payment, logging in to your account, security. They do not require your agreement.
  • Audience measurement cookies, to understand how the store is used and improve it (pages viewed, journeys, errors).
  • Advertising cookies and pixels, placed by Meta (Facebook pixel), Snapchat (Snap Pixel) and Pinterest (Pinterest Tag). They let us measure the effectiveness of our advertising and show you Frinta adverts tailored to what you have viewed. These partners may link this information to your account with them.

You can accept or refuse non-necessary cookies via the banner shown on your first visit, and change your mind at any time on the page /pages/data-sharing-opt-out. You can also block them in your browser settings; the store will remain usable, but some features may be limited.

If your browser sends the "Global Privacy Control" signal, we treat it as a refusal to share your data for advertising purposes for the device and browser concerned.

E-mails and SMS

By signing up to our newsletter or ticking the corresponding box when you order, you agree to receive our e-mails and, if you have given your number, our SMS: new arrivals, tips, offers and cart reminders.

You can unsubscribe at any time: via the "Unsubscribe" link at the bottom of every e-mail, by replying STOP to an SMS, or by writing to us at contact@myfrinta.com. After unsubscribing, you continue to receive the e-mails needed to follow your orders (confirmation, dispatch, delivery).

We do not share your mobile number or your SMS consent with third parties or affiliates for their marketing or promotional purposes. Mobile information is used only to send you the messages you signed up for.

Our relationship with Shopify

The store is hosted by Shopify, which collects and processes data about your use of the site in order to provide us with its services and improve them. The data you enter on the store is transmitted to Shopify and to service providers who may be located in countries other than yours.

To protect, develop and improve our business, we use certain advanced Shopify features that rely on your interactions with our store, with other Shopify stores and with Shopify. For these features, Shopify is the controller of your data, including for responding to your requests to exercise your rights. To find out more, see Shopify's privacy policy for consumers: https://www.shopify.com/legal/privacy/customers. You can exercise your rights concerning the data processed by Shopify at https://privacy.shopify.com/en.

How long we keep your data

  • Order and billing data: for the duration of our commercial relationship, then for as long as needed to meet our accounting and tax obligations (10 years for accounting records) and to cover the legal guarantees.
  • Account data: for as long as your account is active, then 3 years after your last activity.
  • Marketing data (e-mails, SMS): until you unsubscribe, or 3 years after your last contact with us.
  • Cookies and browsing data: 13 months at most for cookies, 25 months for the statistics derived from them.
  • Exchanges with customer service: 3 years after your request is closed.

At the end of these periods, your data is deleted or anonymised.

Transfers outside the European Union

Our company is established in Hong Kong and some of our service providers (Shopify, Klaviyo, Meta, Snapchat, Pinterest, Stripe, Track123) are established or process data outside the European Union, in particular in the United States and Hong Kong.

When your data leaves the European Economic Area, we rely on the mechanisms recognised by European regulation: an adequacy decision of the European Commission where one exists, or the European Commission's standard contractual clauses, supplemented where necessary by additional protective measures.

Security

Your data is stored on secure servers and transmitted in encrypted form (HTTPS). Payment is processed on secure, PCI DSS-certified pages; we never have access to your full card number. No system is infallible: we recommend that you do not send us sensitive information by e-mail.

If you create an account, you are responsible for keeping your password confidential. Do not share it with anyone.

Your rights

You have the following rights over your personal data:

  • Access: to know what data we hold about you and obtain a copy.
  • Rectification: to have inaccurate or incomplete data corrected.
  • Erasure: to ask for your data to be deleted, within the limits of our legal obligations (for example the retention of invoices).
  • Restriction: to ask us to freeze the use of certain data while we examine your request.
  • Objection: to object to the use of your data for marketing, at any time and without giving a reason, or to processing based on our legitimate interest for reasons relating to your particular situation.
  • Portability: to receive the data you have given us in a machine-readable format, or to ask us to pass it on to a third party.
  • Withdrawal of consent: to withdraw your agreement to e-mails, SMS or advertising cookies at any time, without affecting the processing carried out before that withdrawal.
  • Post-mortem instructions: to decide what should happen to your data after your death.

To exercise these rights, write to us at contact@myfrinta.com, stating the e-mail address used for your order. We may ask for proof of identity if we have doubts about who is making the request. We reply within one month, which may be extended by two months for complex requests. Exercising your rights is free and has no effect on the service we provide you.

You can also exercise these rights for the data processed by Shopify at https://privacy.shopify.com/en, and manage your choice on data sharing for advertising purposes at /pages/data-sharing-opt-out.

Complaints

If you believe we are not respecting your rights, write to us first at contact@myfrinta.com: we will do what is needed. You can also lodge a complaint with the data protection authority of your country. In France, this is the CNIL (Commission nationale de l'informatique et des libertés), 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, www.cnil.fr. The list of European authorities is available at https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.

Minors

The store is intended for adults. We do not knowingly collect data about minors. If you are a parent or guardian and believe that a minor has given us data, write to us at contact@myfrinta.com to have it deleted.

Links to other sites

The store may contain links to third-party sites (social networks, service providers). These sites have their own privacy rules, which we invite you to read. We are not responsible for their practices.

Changes

We may update this policy to reflect changes in our practices or in the regulations. The version in force is always the one published on this page, with its update date. In the event of a significant change, we will let you know by e-mail or by a message on the store.

Contact

For any question about your data or this policy: contact@myfrinta.com, or by post to East Ecom Limited, Room 5065, 5/F, Yau Lee Centre, 45 Hoi Yuen Road, Kwun Tong, Kowloon, Hong Kong.